The 2x2 Matrix

Four Quadrants:

1. Quick Wins (High Value, Low Risk)
   • Start here
   • Example: Customer service chatbots, content summarization
   • Build momentum and learning
2. Strategic Bets (High Value, High Risk)
   • Pursue after quick wins
   • Example: Product innovation, new business models
   • Requires careful planning
3. Experiments (Low Value, Low Risk)
   • Good for learning
   • Don't over-invest
   • Example: Internal productivity tools
4. Avoid (Low Value, High Risk)
   • Skip these entirely
   • Waste of resources

Axes:

• Value potential (High/Low)
• Implementation risk (High/Low)

Evaluation Criteria

Value Potential:

• Revenue impact
• Cost savings
• Customer satisfaction improvement
• Competitive differentiation

Implementation Risk:

• Technical complexity
• Data availability/quality
• Regulatory concerns
• Organizational readiness

Action Steps

1. Map all potential projects on matrix
2. Start with 2-3 quick wins
3. Build capabilities before tackling strategic bets
4. Continuously reassess as capabilities grow