The Shift

• Gen AI changes how we interact with ALL software - goodbye drop-down menus
• Instead of "how designers think" → "what customers want"
• Simple input box: "What do you want to do today?" becomes the new interface
• AI generates code in milliseconds to execute commands

Strategic Imperatives

Bring Data Together

• Pull information across company + external sources
• AI writes code to integrate disparate databases
• Combine proprietary + public + third-party data
• Warning: Verify accuracy (one brand found 50% gender data mismatch from third party)

Build the Rules Layer

• Set guidelines for what AI can/cannot do
• Define target parameters for optimization
• Start small with tightly defined solutions
• Design rules for edge cases

Deliver End-to-End Journeys

• Solve customer's complete need, not just one component
• Build partnerships for data + execution
• Think "journey expansion" not vertical/horizontal